Intense Moisture to Strengthen and Lengthen
, by Brush Staff, 5 min reading time
Introducing NEW Hair Alchemy Strengthening Masque
Hair Alchemy
Discover the regimen that’s clinically proven to reduce breakage and strengthen hair from the inside out.
Designed for those with inherently weak hair, this nourishing treatment masque is formulated with our curative blend of chia seed (named for the Mayan word for strength), plant-based protein, and bio-fermented bamboo leaf, along with a moisture-charged hyaluronic acid complex. Together with moisture-magnifying shea butter and yacón root, these ingredients transform weak, brittle hair into strong, resilient, healthier-looking locks.
Who It's For:
All hair types that are weak (whether it’s brittle, coarse, fine or fragile) and prone to breakage and hair fall.
Key Benefits:
- Reinforces and strengthens fragile hair
- Hydrates strands, locks in moisture
- Forms a scaffold around each hair fiber
- Prevents breakage and encourages length over time
- Improves the tensile strength and elasticity of each hair strand
Hair Alchemy Strengthening Masque
Replenish and strengthen fragile strands with this buttery soft treatment masque. Intense hydration restores elasticity to brittle locks which helps prevent breakage, allowing hair to grow longer. Moisture-magnifying shea butter and yacón root quench and nourish weak hair, while our Curative Blend goes deep within the cortex to strengthen strands from the inside out. Recharge with the ultimate treatment for longer and stronger hair.
3x reduction in breakage after just one use.* Benefits:
- Deeply conditions and leaves hair ultra-soft and fortified
- Provides intense hydration for fragile, weak hair
- Penetrates strands to reinforce and strengthen from the inside out
- Encourages length by preventing breakage and increasing elasticity
- Improves hair's structural integrity
- Silicone-free
Hair Alchemy Resilience Shampoo
Strengthen fragile, weak hair with this protective and ultra-nourishing cleanser. Our curative blend of chia seed, bio-fermented bamboo leaf and plant-based protein penetrates the hair cortex to build strength from within while forming a scaffold around each hair fiber to reinforce strands. A floral blend of daisy and honeysuckle extracts helps to lengthen locks by strengthening hair from the root and fortifying brittle ends.
Hair is 2.9x more elastic and 133% stronger.**
Benefits:
- Gently cleanses hair without drying or stripping
- Reinforces and strengthens fragile hair from the inside out
- Forms a scaffold around each hair fiber to protect from external aggressors
- Prevents breakage and hair fall caused by brushing and styling, encouraging length over time
- Improves the tensile strength and elasticity of each hair strand
Hair Alchemy Resilience Conditioner
Give hair a dose of strength, softness and vitality with this indulgently conditioning hair therapy. Our curative blend of chia seed, bio-fermented bamboo leaf and plant-based protein create a protective shield around strands to improve hair’s structural integrity and prevent breakage. A multi-action hyaluronic acid complex rehydrates from within to deliver a surge of moisture and increase elasticity. The result: smooth, strong, ultra-resilient hair.
Hair is 2.9x more elastic and 133% stronger.**
Benefits:
- Deeply hydrates and nourishes fragile strands
- Reinforces and strengthens hair from the inside out
- Instantly improves compatibility to reduce hair fall caused by brushing and styling
- Forms a scaffold around each hair fiber to protect from external aggressors
- Softens and smoothes hair, reducing flyaways and frizz
Hair Alchemy Fortifying Treatment Serum
This treatment elixir combines our curative blend of chia seed, bio-fermented bamboo leaf and plant-based protein plus phytoceramides and cotton seed extract to shield and fortify fragile strands. The sheer, fast-absorbing serum creates a protective veil around each hair fiber to improve tensile strength and elasticity while preventing breakage by strengthening from within to encourage length. Discover hair’s ultimate strength.
Hair is 2.9x more elastic and 133% stronger.**
Benefits:
- Reinforces and strengthens fragile hair from the inside out
- Provides 450°F / 232°C heat protection
- Hydrates strands, locks in moisture and enhances softness
- Forms a scaffold around each hair fiber to protect from external aggressors
- Prevents breakage and hair fall caused by brushing and styling, encouraging length over time
- Improves the tensile strength and elasticity of each hair strand
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